SCENARIO SUMMARY

No matter which scenario your customer falls into, general talking points are useful in any ReCon engine sales pitch.

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General Talking Points

List of 8 Scenarios

1. Damaged Block
2. Extensive Repair Needed
3. Chronic Engine Problems
4. Values Warranty/Total Cost of Ownership (TCO)
5. Pressed for Time
6. Love Their Equipment
7. High Value of Equipment
8. Purchased Fixer-Upper

1. Customers have less downtime.
2. A better standard warranty; entire engine is covered, not just replaced parts
3. Extended warranty options available
4. Fuel system is like-new (if rebuilding or short block you re-use old components; if long block only injectors are replaced)
5. Assembly reliability is factory quality and is dyno-tested
6. Adds value to your equipment
7. No cost-creep – just upfront pricing/you know what you are getting into
8. Like new performance and fuel economy